Ethos was one of the three persuasive appeals described in Aristotle’s Rhetoric along with logos and pathos. Ethos is often referred to as the character of the speaker or source. As the media uses for communication have evolved from spoken word to written word to printed word to radio to television to the present day with a myriad of digital communication tools, the concept of ethos has also evolved. How do you build your online credibility for instance. Ethos Evolved is here to provide tools for the communicator, scholar, and educator in the 21st century to improve their presentations, publications, and pedagogies.
